Great Tips For the Show!

Must Do Trade Show Exhibiting List

Below are 10 "must do" items while hosting a trade show exhibit...

Prepare 3-6 engaging questions before the show.
Create the right first impression.
Encourage visitors to want to spend time with you.
Be friendly and non-threatening.
Build rapport.
Ask questions that stimulate thought and encourage conversation.
Ask open-ended questions - beginning with who, what, where, when, why or how.
Relate questions to the industry, product/service and its benefits, or to a specific situation.
Avoid trite questions, such as: "Can I help you?"; "How are you doing today?"; Are you enjoying the show?"
Practice, practice, practice.

Dont's of Trade Show Exhibiting

Following are 15 examples of things "you should NEVER do" while hosting a trade show exhibit...

Sit, read, smoke, eat or drink in the booth.
Ignore prospects by forming a cozy cluster and chatting with colleagues.
Use the (booth) telephone while visitors are around.
Leave the booth unattended or leave without informing colleagues.
Be late for booth duty.
Close off conversation by crossing your arms.
Stand with your back to the aisle.
Say "Can I help you."
Lean on booth furniture.
Drink alcohol or eat garlicky or spicy foods during the day.
Use inappropriate language, complain about the show or about being at the show.
Wear new shoes or high heels.
Badmouth your competitors.
Let the booth get cluttered, untidy, and unorganized.
Be unprofessional.

Top 10 Quick Trade Show Tips
Below are the top 10 trade show quick tips...

Initiate Preshow Promotions
Prepare 3-6 Engaging Questions Before the Show
Provide Incentives for People to Leave Contact Information
Set Measurable Goals for the Show
Establish and Even Gender Balance in Your Booth
Create the Right First Impression
Keep Notes on Prospects
Remember the 80/20 Rule... Listen 80% - Talk 20%
Minimize Using Trite Questions (May I Help You, How Are You, etc.)
Avoid Sitting, Eating, and Drinking in the Booth

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